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Khan, Muhammad Lal
Publications (1 of 1) Show all publications
Pesämaa, O., Shoham, A., Khan, M. L. & Muhammad, I. J. (2015). The Impact of Social Networking and Learning Orientation on Performance. Journal of Global Marketing, 28(2), 113-131
Open this publication in new window or tab >>The Impact of Social Networking and Learning Orientation on Performance
2015 (English)In: Journal of Global Marketing, ISSN 0891-1762, E-ISSN 1528-6975, Vol. 28, no 2, p. 113-131Article in journal (Refereed) Published
Abstract [en]

Organizational learning orientation and social networking have been recognized as drivers of innovativeness and performance. The authors’ study extends existing research on these concepts in several ways. First, they posit that innovativeness mediates the effects of social networking and learning orientation on performance. Second, they propose that environmental munificence moderates the hypothesized relationships. Third, data for the study were collected in Pakistan, which represents a novel and as-yet-unexplored context for this type of research. A structural equation model based on 176 small firms in Pakistan supported most of the hypothesized relationships. ©2015,Taylor & Francis Group, LLC.

B2B services, buyer–seller relationships in international markets, collaborative agreements, performance, structural equation modeling
National Category
Business Administration
urn:nbn:se:bth-722 (URN)10.1080/08911762.2014.991016 (DOI)2-s2.0-84926418263 (Scopus ID)
Available from: 2015-06-03 Created: 2015-05-28 Last updated: 2017-12-04Bibliographically approved

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