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The Impact of Social Networking and Learning Orientation on Performance
Blekinge Tekniska Högskola, Fakulteten för teknikvetenskaper, Institutionen för industriell ekonomi.
Blekinge Tekniska Högskola, Fakulteten för teknikvetenskaper, Institutionen för industriell ekonomi.
2015 (engelsk)Inngår i: Journal of Global Marketing, ISSN 0891-1762, E-ISSN 1528-6975, Vol. 28, nr 2, s. 113-131Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

Organizational learning orientation and social networking have been recognized as drivers of innovativeness and performance. The authors’ study extends existing research on these concepts in several ways. First, they posit that innovativeness mediates the effects of social networking and learning orientation on performance. Second, they propose that environmental munificence moderates the hypothesized relationships. Third, data for the study were collected in Pakistan, which represents a novel and as-yet-unexplored context for this type of research. A structural equation model based on 176 small firms in Pakistan supported most of the hypothesized relationships. ©2015,Taylor & Francis Group, LLC.

sted, utgiver, år, opplag, sider
2015. Vol. 28, nr 2, s. 113-131
Emneord [en]
B2B services, buyer–seller relationships in international markets, collaborative agreements, performance, structural equation modeling
HSV kategori
Identifikatorer
URN: urn:nbn:se:bth-722DOI: 10.1080/08911762.2014.991016Scopus ID: 2-s2.0-84926418263OAI: oai:DiVA.org:bth-722DiVA, id: diva2:816424
Tilgjengelig fra: 2015-06-03 Laget: 2015-05-28 Sist oppdatert: 2017-12-04bibliografisk kontrollert

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