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Business Modeling and Flexibility in Software-Intensive Product Development - A Systematic Literature Review
Blekinge Tekniska Högskola, Fakulteten för datavetenskaper, Institutionen för programvaruteknik. (SERL)
Blekinge Tekniska Högskola, Fakulteten för datavetenskaper, Institutionen för programvaruteknik.
2018 (Engelska)Ingår i: 17th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2018, Kuwait City, Kuwait, October 30 – November 1, 2018, Proceedings / [ed] Springer, Springer, 2018, s. 292-304Konferensbidrag, Publicerat paper (Refereegranskat)
Abstract [en]

Continuously achieving and maintaining competitive advantage is the critical survival factor for software-intensive product development companies undergoing digitalization transformation. These companies remain uncertain if investments in business modeling is sufficient to cope with rapidly changing business models, technology, and customer demands. We conducted a Systematic Literature Review using the snowballing methodology to explore the effects of business modeling on business flexibility and variability in the realization. Our results confirm a research gap regarding translating desired strategic flexibility into business options that can efficiently and effectively be implemented using software-based variability in the realization. We conclude that more research is needed consolidating business model innovation, experimentation, and operationalization. Building on theories for learning and knowledge creation, we propose a framework for describing change and analyzing strategic, tactical and operational choices in business model experimentation.

Ort, förlag, år, upplaga, sidor
Springer, 2018. s. 292-304
Serie
Lecture Notes in Computer Science, ISSN 0302-9743 ; 11195
Nyckelord [en]
business modeling
Nationell ämneskategori
Teknik och teknologier
Identifikatorer
URN: urn:nbn:se:bth-17334DOI: 10.1007/978-3-030-02131-3ISBN: 978-3-030-02130-6 (tryckt)OAI: oai:DiVA.org:bth-17334DiVA, id: diva2:1265952
Konferens
Conference on e-Business, e-Services and e-Society I3E, Kuwait City
Tillgänglig från: 2018-11-26 Skapad: 2018-11-26 Senast uppdaterad: 2019-04-04Bibliografiskt granskad
Ingår i avhandling
1. Towards Effective and Efficient Business Model change: Opportunities and challenges for software-intensive product development companies
Öppna denna publikation i ny flik eller fönster >>Towards Effective and Efficient Business Model change: Opportunities and challenges for software-intensive product development companies
2019 (Engelska)Licentiatavhandling, sammanläggning (Övrigt vetenskapligt)
Abstract [en]

Digitalization initiates and drives significant changes to the process level, organization level, and business level of software-intensive product development (SIPD) companies and their customers. Digitalization creates new opportunities through digital transformation strategies of the business environment. Digitalization also significantly reduces the turnaround-time on a transaction, driving new challenges for the alignment of business and technology changes. For a successful business model realization, a company must understand what capabilities the organization has (in staff and products), what is required, and more importantly, how to turn these capabilities into good-enough abilities without disturbing the effectiveness and efficiency of the daily operations. Integrating the product and service development and the value delivery with a learning organization is critical for efficient business model change (BMCh).

This thesis seeks to develop conceptual models for how BMCh is linked to value, learning organization design, and the transformation of capabilities into abilities derived from business model activities and actor interactions. Such conceptual models facilitate to investigate and identify critical mechanisms and capabilities needed to effectively and efficiently manage BMCh at full scale for SIPD companies, allowing them to exploit the on-going digitalization, may it be through (disruptive) business model innovation, technology innovation, or by continuously adapting and evolving the business operations.  

I use the SIPD company as the unit of analysis, with the dual-lens of value and knowledge, set in the context of a business model and how the value creation and capture are influenced by the interaction between two actors performing a business model activity. I build on the business model literature and infuse theories for knowledge creation, learning organizations, and contractual promises to create value. Conducting a cross-disciplinary literature review, followed by a synthesis of related literature, industry best-practices, and an associated design science study, my propositions were validated in a longitudinal case study exploring a service industrialization program in the telecommunication industry.

I have produced five conceptual models and seven propositions as a start to be able to support the design of a governance mechanism, as the critical engine for both the learning organization and effective and efficient BMCh. The industry now explores the models found during the case study.

My synthesis shows a need for further research into BMCh regarding early detection and measurements of gaps in value, gaps in knowledge, ambiguity, equivocality, and abilities. Flexible role-based governance views present the measurements, as part of the governance mechanisms for full-scale, effective, and efficient BMCh. Further, I also aim to implement such governance mechanisms in software, by using the associated research in intent-driven systems. In the meantime, I propose industry to build knowledge and experience related to the seven propositions.

Ort, förlag, år, upplaga, sidor
Karlskrona: Blekinge Tekniska Högskola, 2019
Serie
Blekinge Institute of Technology Licentiate Dissertation Series, ISSN 1650-2140 ; 6
Nyckelord
business modeling, business flexibility, Learning organization, digitalization, governance, value capture, value creation, knowledge creation, knowledge management
Nationell ämneskategori
Annan elektroteknik och elektronik
Identifikatorer
urn:nbn:se:bth-17759 (URN)978-91-7295-375-8 (ISBN)
Presentation
2019-05-07, Karlskrona, 08:20 (Engelska)
Opponent
Handledare
Forskningsfinansiär
KK-stiftelsen, Professional Licentiate of Engineering Research School
Tillgänglig från: 2019-04-05 Skapad: 2019-04-04 Senast uppdaterad: 2019-05-09Bibliografiskt granskad

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Wilson, MagnusWnuk, Krzysztof

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Institutionen för programvaruteknik
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