Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
PSS Value Transformation: From Mass-Manufactured Vehicles to Provision of Mass-Customized Services – A Case Study of Designing and Prototyping Customized Digital Services for SAIC Motor in China
Blekinge Institute of Technology, Faculty of Engineering, Department of Mechanical Engineering. (Product Development Research Lab)
Blekinge Institute of Technology, Faculty of Engineering, Department of Mechanical Engineering. (Product Development Research Lab)ORCID iD: 0000-0002-9662-4576
Blekinge Institute of Technology, Faculty of Engineering, Department of Mechanical Engineering. (Product Development Research Lab)ORCID iD: 0000-0003-2211-2436
2022 (English)In: Proceedings of the Design Society, Cambridge University Press, 2022, p. 1179-1188Conference paper, Published paper (Refereed)
Abstract [en]

This work focuses on exploring how to transform the PSS strategy through conceptual design and prototyping to a way in which different stakeholders in the case car company – SAIC Motor – can experience and give feedback on the PSS strategy, analyze the impact of the PSS strategy on the process of customized digital service design in a traditional Chinese car company. Also, the work discusses how to increase the service value for different stakeholders in the overall PSS system

Place, publisher, year, edition, pages
Cambridge University Press, 2022. p. 1179-1188
Series
Proceedings of the Design Society, E-ISSN 2732-527X
Keywords [en]
product-service systems (PSS), experience design, prototyping, case study
National Category
Other Mechanical Engineering
Research subject
Mechanical Engineering
Identifiers
URN: urn:nbn:se:bth-23067DOI: 10.1017/pds.2022.120Scopus ID: 2-s2.0-85131379534OAI: oai:DiVA.org:bth-23067DiVA, id: diva2:1665096
Conference
17th International Design Conference, DESIGN 2022, Virtual, Online, 23 May 2022 through 26 May 2022
Part of project
Model Driven Development and Decision Support – MD3S, Knowledge Foundation
Funder
Knowledge Foundation, 20180159
Note

open access

Available from: 2022-06-07 Created: 2022-06-07 Last updated: 2023-11-20Bibliographically approved
In thesis
1. VALUE CO-CREATION FOR SUSTAINABLE PRODUCT SERVICE SYSTEM DESIGN: OPPORTUNITY FOR GLOBAL MANUFACTURING COMPANIES
Open this publication in new window or tab >>VALUE CO-CREATION FOR SUSTAINABLE PRODUCT SERVICE SYSTEM DESIGN: OPPORTUNITY FOR GLOBAL MANUFACTURING COMPANIES
2024 (English)Licentiate thesis, comprehensive summary (Other academic)
Abstract [en]

There is a gradually spreading servitization trend that is forcing industrial manufacturing companies acting in the global market to rethink their business. Manufacturing companies that were traditionally perceived as product-centered, are today increasingly influenced by a service-oriented theory, which claims that manufacturing companies are driven to shift their business focus towards a strategy where customer-perceived value is in the spotlight, and where products are bundled with services to offer Product-Service Systems (PSS). The need to integrate several knowledge domains (i.e. product development, service development, recycling, etc.) means that industry companies need to move “downstream” knowledge from the entire lifecycle into the early phases of the PSS design process where critical decisions are made. At the same time, this raises the awareness of, and requirements for, methods and tools that support cross-disciplinary team collaboration in the process of designing these PSS solutions. Value co-creation is one strategy to address customer collaboration to develop PSS in a framework that allows different stakeholders to participate in defining design concepts and finding the optimal combination of hardware and service that supplies the desired value. Value co-creation strategy and global collaborative innovation are essential for manufacturing companies to explore new ways of designing PSS.

The thesis summarizes the research performed by the author, as an industrial Ph.D. student and director for system innovation at BIGmind Innovation. This thesis aims to study and explore the motivation for, and challenges of, working with value co-creation for PSS design by global manufacturing companies. Firstly, the empirical research determined that there are different challenges that global manufacturing companies and product development face when designing PSS. The work involves exploring value co-creation via a customer collaborative design platform and experience prototyping for product-service system design. The research shows that there is a lack of knowledge about guidelines and processes for collaboration in value co-creation. The research emphasizes that the PSS design methodologies of today neglect to specify the roles and responsibilities of the actors who co-create PSS offerings, and there is a lack of understanding of the entire process and how it is implemented in industrial practice when developing solutions.

Conclusions from this work suggest that government policies can make a fast and major impact on the demand for innovations and PSS development. Additionally, a value co-creation approach promotes large-scale user participation in the early phase of PSS design. To enhance stakeholder participation and gather feedback, experiential prototypes were utilized during the conceptual design phase of the PSS design. To support further development in the area of value co-creation, the Future Innovation Framework (FIF) is proposed as a mechanism to facilitate the adoption and use of value co-creation of PSS design. This thesis discusses the implications, opportunities, and challenges of the FIF for industrial PSS design. The thesis concludes with a discussion on the possibility of using value co-creation for PSS design in different industry domains in the future. 

Place, publisher, year, edition, pages
Karlskrona: Blekinge Tekniska Högskola, 2024. p. 64
Series
Blekinge Institute of Technology Licentiate Dissertation Series, ISSN 1650-2140 ; 1
Keywords
Product-Service System, Manufacturing company, Innovation Framework, PSS design, Value Co-creation, Case study
National Category
Other Mechanical Engineering
Research subject
Mechanical Engineering; Mechanical Engineering
Identifiers
urn:nbn:se:bth-25612 (URN)978-91-7295-471-7 (ISBN)
Presentation
2024-02-29, Sal J1630, 371 79 Karlskrona, Karlskrona, 09:30 (English)
Opponent
Supervisors
Funder
Vinnova
Available from: 2023-11-20 Created: 2023-11-15 Last updated: 2024-02-08Bibliographically approved

Open Access in DiVA

fulltext(667 kB)84 downloads
File information
File name FULLTEXT01.pdfFile size 667 kBChecksum SHA-512
50ee9edcbf60dc45f3d562786011f646aacfcdd1ef78109891859253fec7ee3ba2efd17fd2329c2ea652321cdfd8c36285a7f0d8170538e55a8aa6785eea8766
Type fulltextMimetype application/pdf

Other links

Publisher's full textScopus

Authority records

Zhang, YanLarsson, TobiasLarsson, Andreas

Search in DiVA

By author/editor
Zhang, YanLarsson, TobiasLarsson, Andreas
By organisation
Department of Mechanical Engineering
Other Mechanical Engineering

Search outside of DiVA

GoogleGoogle Scholar
Total: 84 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

doi
urn-nbn

Altmetric score

doi
urn-nbn
Total: 158 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf