In this thesis, the need for the step by step transformation of industry towards sustainability is emphasized. This work involves looking at the Olive Oil Industry (OOI) from a systems perspective through the lens of Strategic Sustainable Development (SSD) and applying backcasting from a principled view of socio-ecological sustainability. A specific project is also looked at, the Integrated Waste Management Project (IWMP), which aims at contributing to the sustainability of this particular industry. The OOI was analysed through the ABCD methodology, a tool used in planning for SSD, and measures were drawn up to guide the industry’s transformation. Following this analysis, the IWMP was examined within the context and results of the OOI research. Overall, the industry is transitioning and the IWMP is a good opportunity and contributor to the evolution of the Olive Oil Industry towards sustainability. At the same time, OOI and other industries would benefit greatly from embracing a systems perspective and a strategic approach for sustainable development.