The purpose of this paper was to understand internal communication’s critical tradition by studying the interface of the subjective experience and the objective behavior within a management team. During almost two years this group was observed, several semi-structured interviews were conducted and a specific incident was analyzed. The interview texts where analyzed, using the Meaning Constitution Analysis developed by Roger Sages (2010) at Lund University. The observations were summarized in sociograms showing relationships in the organization. The main results show that there are several subgroups in the management team. Further we conclude that social relationships build and maintain power and are used to create individual freedom. Finally we see that the message’s relevance varies and is depended of the communication’s nature.