It is comparatively easy to build and structure an institutional repository. The difficulty lies in filling it with content. This very trivial observation is not uncommon among repository administrators and I certainly agree. At Blekinge Institute of Technology (BTH) we have followed a Bottom up approach, which now, almost ten years later, hopefully will lead to a Top down policy. The two strategies complement each other and maybe a two-front approach can be part of an answer on how to get submissions going.