The practices of open innovation have been advocated as an efficient way to accelerate innovation processes and expanding the markets for innovations in turbulent times. One specific way of practicing open innovation is the use of web-based innovation tools whereby, among others, any user and customer in the world may be reached for the spawning ideas, sharing of experiences, testing of products and even designing products themselves. While research has been extensive on the opportunities these tools may provide, the managerial challenges and competences needed to implement and operate these tools have been scarce. The aim of the paper is to develop a framework of managerial challenges and competences related to the implementation of web innovation tools. The framework is based on previous research and a case study of a telecom company’s web innovation site and management of this web site. The research reported in the paper intends to contribute to the research on web innovation tools and the management of web innovation tools.

Denna studie fokuserar managementutmaningar och praktiker vid införande innovay´tionsverktyg på webben. Syftet med papret är att utveckla ett ramverk av managementutmaningar och managementkompetenser relaterade till implemnetering av webbinnovationsverktyg. Ramverket bygger på tidigare forksning och en fallstudie av ett telekomföretags webverktyg.