National economic competitiveness is a major concern to governments, firms, and individuals in an increasingly globalised world. Culture is known affect economic competitiveness, but there is little existing research that links Hofstede’s cultural dimensions with the Human Capital Indicators in the World Economic Forum’s Global Competitiveness Index. U-blox is an international firm with offices around the world. The firm has grown through acquisitions and has become a key player in the wireless communication and positioning semiconductors business. The chosen topic will study the cultural aspects of a selected group of u-blox subsidiaries. The values in a workplace are in fact influenced by culture and by their human capital. Using Hofstede’s dimensions to analyse the cultural factors, it is possible to study the international context of the human capital in each subsidiary by using reliable international indicators provided in the Global Competitiveness Index.