Intern kommunikation vid organisationsförändring: En kvalitativ studie kring hur den interna kommunikationen påverkas vid planerad organisationsförändring.
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE credits
Student thesis
Abstract [en]
Purpose:
The purpose of the study is to study how communication problems can occur and
which can arise between levels at a company, in connection with a planned organizational
change. The author´s of the essay wants to contribute is to expand the academic research in
internal communication by studying the company "Company A".
Method:
The essay consists partly of own primary data and partly of secondary data. By
studying reading books about organizational theory and several searches in the SUMMON @
BTH database, a reference frame consisting of secondary data was created. While the primary
data was collected through interviews. The results we have compiled in the theory section was
compared with empirical data and analyzed to answer our question.
Conclusion:
Through a planned change, we have concluded that internal communication is
one of the most important parts of an organization and especially in organizational change.
The Group used in the study utilized and relied heavily on an external consultant in the
planned change that arose during a buy-in. This, along with no clear plan as well as physical
distance, meant that the Group did not build up a functioning communication with the new
facility, thus creating no reliable relationship with the employees. The intranet that the group
subsequently used as communication mode was not successful as our study demonstrated.
Place, publisher, year, edition, pages
2017. , p. 46
Keywords [en]
Internal communication, communication, leadership, organizational culture
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:bth-14759OAI: oai:DiVA.org:bth-14759DiVA, id: diva2:1117233
Subject / course
FE1453 Bachelor's Thesis in Business Administration
Educational program
FEGEO Bachelor Degree Programme in Business Administration
Presentation
2017-05-30, Campus Grasvik, Karlskrona, Karlskrona, 16:12 (English)
Supervisors
Examiners
2017-07-032017-06-282017-07-03Bibliographically approved