What other means of influence exist in business other than economic? That is the question we set out to answer in regards to the fashion industry and the specific supply chain of cashmere. The cashmere industry has been described as complex, therefore the research has taken a complex adaptive systems approach to investigate how relationships between parts give rise to the collective behaviours of a system and how the system interacts and forms relationships with its environment.

This paper describes a qualitative case study research conducted to identify the potential influence that a small to medium enterprises can have on their supply chain actors to steer them towards sustainability. Looking specifically at the supply chain of one Scottish cashmere manufacturer within the luxury fashion industry we have assessed this company’s current reality to the Framework for Strategic Sustainable Development.

This paper aims to present enablers and barriers towards influence, their correlations and complexity when looking at sustainability. In addition it will provide prescriptive thoughts for SMEs to support internal and external transition through sustainable development towards a sustainable cashmere supply chain.