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Towards Linking Disruptive Innovations and BOP Markets
Delft University of Technology.
Delft University of Technology.
2009 (English)Conference paper, Published paper (Refereed)
Abstract [en]

The base of the world economic pyramid consists of 4 billion people typically earning less than 4 USD per day. This population is generally called the base of the pyramid (BoP). Much research on BoP markets focuses on motivating companies to enter these markets to create a win-win situation such that companies can gain benefits and BoP customers can satisfy their unmet or under-served needs. The reviewed literature suggests the need of innovations to successfully deploy products and services in these BoP markets. The reviewed research on disruptive innovations suggests that these innovations provide a good opportunity in new markets in contrast to companies’ mainstream markets. This paper presents the findings of the initial phase of our research, and attempts to demonstrate that BoP can present a potential new market for companies to successfully employ disruptive innovations. This is shown by synthesizing the reviewed literature on: (1) design, development, marketing, and distribution of products and services in BoP markets; and (2) disruptive innovations.

Place, publisher, year, edition, pages
2009.
Keyword [en]
Base of the pyramid (BoP), innovations, disruptive innovations
National Category
Other Engineering and Technologies
Identifiers
URN: urn:nbn:se:bth-15202OAI: oai:DiVA.org:bth-15202DiVA: diva2:1144198
Conference
Proceedings of ICED 09, the 17th International Conference on Engineering Design, Vol. 3, Design Organization and Management, Palo Alto, CA, USA,
Available from: 2017-09-25 Created: 2017-09-25 Last updated: 2017-10-02Bibliographically approved

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fulltext(72 kB)95 downloads
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Jagtap, Santosh
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf