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App download decision from the perspective of Transaction Costs influence on App revenue model
Blekinge Institute of Technology, Faculty of Engineering, Department of Industrial Economics.
2017 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Despite the huge market size of mobile applications and the large number of involved stakeholders fewresearch about app users’ intentions to download apps and factors affecting their decision had been carriedout. Current study examine app download decision from a transaction costs perspective and the effect of itselements on app download taking into consideration free and paid revenue model type for app. An onlinesurvey is developed to collect field data. One hundred and one valid response are obtained and used to testthe proposed research model. The findings indicated that transaction costs for app and market weresignificant driving factors that negatively impacted download for free model. Temporal asset specificityshowed to be an essential driving factor for app download. The research model gave positive indicationsabout transaction costs theory being a good framework to analyze app download decision.

Place, publisher, year, edition, pages
2017. , 61 p.
Keyword [en]
Transaction costs theory, e-market, mobile application download
National Category
Engineering and Technology
Identifiers
URN: urn:nbn:se:bth-15352OAI: oai:DiVA.org:bth-15352DiVA: diva2:1150198
Subject / course
IY2578 Master's Thesis (60 credits) MBA
Educational program
IYABA MBA programme
Supervisors
Examiners
Available from: 2017-10-30 Created: 2017-10-18 Last updated: 2017-10-30Bibliographically approved

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fulltext(1386 kB)14 downloads
File information
File name FULLTEXT02.pdfFile size 1386 kBChecksum SHA-512
f8759f80ab1ee118e4fd32abfa8508cc5fe53da582e6fb9618aa44464375cad9e3d15ba826fc5dff90d501c6deb1c8369f42158dd39f1cc3ed1961db647ff2aa
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf