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Why do users install and delete apps?: A survey study
Blekinge Institute of Technology, Faculty of Computing, Department of Software Engineering.
Blekinge Institute of Technology, Faculty of Computing, Department of Software Engineering.
2017 (English)In: Lecture Notes in Business Information Processing, Springer Verlag , 2017, Vol. 304, p. 186-191Conference paper, Published paper (Refereed)
Abstract [en]

Practitioners on the area of mobile application development usually rely on set of app-related success factors, the majority of which are directly related to their economical/business profit (e.g., number of downloads, or the in-app purchases revenue). However, gathering also the user-related success factors, that explain the reasons why users choose, download, and install apps as well as the user-related failure factors that explain the reasons why users delete apps, might help practitioners understand how to improve the market impact of their apps. The objectives were to: identify (i) the reasons why users choose and installing mobile apps from app stores; (ii) the reasons why users uninstall the apps. A questionnaire-based survey involving 121 users from 26 different countries was conducted. © Springer International Publishing AG 2017.

Place, publisher, year, edition, pages
Springer Verlag , 2017. Vol. 304, p. 186-191
Series
Lecture Notes in Business Information Processing, ISSN 1865-1348 ; 304
Keywords [en]
Failure factors, Mobile application development, Success factors, Users survey, Mobile computing, Mobile telecommunication systems, App stores, Market impacts, Mobile apps, Surveys
National Category
Software Engineering
Identifiers
URN: urn:nbn:se:bth-15613DOI: 10.1007/978-3-319-69191-6_13Scopus ID: 2-s2.0-85034246129ISBN: 9783319691909 (print)OAI: oai:DiVA.org:bth-15613DiVA, id: diva2:1163508
Conference
8th International Conference on Software Business, (ICSOB), Essen
Available from: 2017-12-07 Created: 2017-12-07 Last updated: 2018-01-13Bibliographically approved

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Authority records BETA

Ickin, SelimPetersen, KaiGonzalez-Huerta, Javier

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
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  • de-DE
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Output format
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