CONVINcE is a CELTIC-PLUSproject dedicated to minimizing the power consumption in IP-based video distribution networks,from theheadend to the terminal. The entirevideo distribution chain is considered in the project, covering a wide range of entities involved in this process. Examples of theseentities are headend, edge cloud, Content Distribution Network (CDN), core backbone network, Radio Access Network (RAN) as well asfixedand mobile terminals. Related to this, one of the most difficult research questions is regarding the provision of minimum end-to-end power consumption for video streamscombined with the best possible Quality of Experience (QoE) obtained at the terminal. It requiressolving a number of sophisticated research questions, among them modellingand optimization problems.