This study aims to draw attention to a new concept within the tourism industry that integrates citizen science into an ecotourism product. The merge of citizen science and ecotourism shows potential to play a role in strategic sustainable development and to give ecotourism providers a competitive advantage in the market. However, the environmental and social benefits of this concept can only be realized if it is applied correctly. The framework for strategic for strategic sustainable development (FSSD) was used to address the complexity surrounding ecotourism and the use of citizen science. The study used a mixed method research design by conducting exploratory interviews, and then distributing a questionnaire to validate the qualitative findings. Results demonstrate that the merge of citizen science and ecotourism could contribute to sustainability through education, conservation, local community engagement, and the increased environmental awareness of the travellers. Additionally, it demonstrates that the integration of citizen science in an ecotourism product might create business benefits for the ecotourism providers in conjunction with a dynamic learning experience for the consumer. This study makes adaptions to a widely used citizen science toolkit and recommends appropriate changes to the process in order to ensure that it is effective for ecotourism providers while incorporating sustainability throughout the product design phase.