Increasingly more people lack the basic financial knowledge that would help them plan for their future. One aspect of it is not being aware of the long-term benefit of investing in the stock market. Increasing financial literacy with better financial education is a long-term solution. In the meanwhile, there is room for technological innovation to reduce the need for financial literacy which has not been covered by previous research and is therefore the topic of this research. More specifically, this study examines how financial literacy can be reduced in financial planning for households by helping them setting up a stable financial future. A case study method was used to choose three web-based robotized products and evaluate how they scored in mitigating three identified barriers to stock market participation. The result demonstrated that choosing any of the three products significantly reduced the need of financial literacy since they all scored high. In conclusion, these types of technological products can help not only the financially illiterate but also those who want to delegate the task of planning for their financial future.