With the increasing restrictions in emission legislations, the automotive industry aims to improve the efficiency of the lubricating system and to decrease fuel consumption. In the power cylinder unit (PCU), the piston rings are the major contributor to these consumptions. Hence, focus on the dynamic behaviour of the rings to reduce lube oil consumption (LOC) becomes a key factor in thriving towards sustainability. Several studies have been conducted on the piston ring-pack specifically using a 2D ring dynamics approach. This study focuses on developing a 3D ring dynamics model, in the software tool AVL EXCITE™ Piston&Rings, which is capable of observing the behaviour of the ring along the third dimension i.e. circumferential direction. A coordinated approach used in the methodology gives an insight into the parameters affecting the model behaviour. Within the PCU, wear on the cylinder liner surface and in the piston ring grooves can lead to accelerated LOC. This study further focuses on using the 3D model to analyse the friction and wear on the piston rings. Factors contributing towards LOC are individually studied and the results obtained are compared to the experimental engine test data. The outcome of the 3D numerical model developed shows promising results. The model can therefore be used to simulate different piston ring-packs and analyse the behaviour of the piston ring with a better prediction of friction, wear and LOC. Thus, the model will contribute to reducing the number of physical tests conducted, the expense involved in conducting those tests and would provide satisfactory products to the customer and would manage future emission requirements.