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Tänk om män såg ut som slampor? - Normkritisk karaktärsdesign
Blekinge Institute of Technology, Faculty of Computing, Department of Technology and Aesthetics.
Blekinge Institute of Technology, Faculty of Computing, Department of Technology and Aesthetics.
2022 (Swedish)Independent thesis Basic level (degree of Bachelor), 20 credits / 30 HE creditsStudent thesis [Artistic work]Alternative title
What if men looked like sluts? (English)
Abstract [sv]

Den manliga blicken är ett koncept/fenomen som skapades av film-teoretikern Laura Mulvey,och som nu finns inom en stor del av median, från reklam och film till serietidningar och spel.För att begränsa vårt arbete fokuserar vi på spel, specifikt genren: MMORPG, Fantasy ochAction. Genom vår undersökning kommer vi använda oss av fyra befintliga karaktärer frånolika spel, analysera deras design, varför den tillgodoser den manliga blicken och vad detbetyder. Efter det skapar vi en alternativ design, med vår metod reverse male gaze. En metodvi skapat utifrån arbetet och forskning utförd av Genusfotografen (2021) och Ehrnberger(2017). Vi dokumenterar vår process hur vi skapade vår gestaltning och hur den motsätter sigden manliga blicken med nya perspektiv. Slutligen så diskuterar vi vår process, våra val,vidare forskningsmöjligheter och hur väl vi svarade på forskningsfrågan vi ställde oss själva itexten

Abstract [en]

The male gaze phenomena, a theory coined by feminist film theorist Laura Mulvey, iscommon in todays media, it ranges from advertisements and films to comics and games. Thisstudy focuses on games and their character design. In this study, we analyzed and redesignedfour characters from four different games all from the same genres; Fantasy, Action, andMMORPG. After that, we create an alternative design, with our method reverse male gaze. Amethod we created based on the work and research carried out by Genusfotografen (2021) andEhrnberger (2017). We document our process, how we created our design and how it opposesthe male gaze with new perspectives. Finally, we discuss our process, our choices, furtherresearch opportunities and how well we answered the research question we asked ourselves inthe beginning

Place, publisher, year, edition, pages
2022. , p. 29
Keywords [en]
Male gaze, Character design, Critical design
Keywords [sv]
Normkritik, Karaktärsdesign, den manliga blicken, Semiotik
National Category
Design
Identifiers
URN: urn:nbn:se:bth-23337OAI: oai:DiVA.org:bth-23337DiVA, id: diva2:1677295
Subject / course
ME1603 Bachelor's Thesis in Media Technology
Educational program
MEGDP Digital Visual Production
Supervisors
Examiners
Available from: 2022-06-28 Created: 2022-06-27 Last updated: 2022-06-28Bibliographically approved

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Tänk om män såg ut som slampor? - Normkritisk karaktärsdesign(5639 kB)117 downloads
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Type fulltextMimetype application/pdf

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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Output format
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