Impact of digital transformation on the perception of value from customer perspective
2022 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE credits
Student thesis
Abstract [en]
Existing literature about digitalization and business transformation in the manufacturing industry has mainly focused on understanding the supplier´s internal transformation of processes, the development of key capabilities, the relationship between suppliers and customers to co-create value and the transformation from product providers to service providers. The digitalization in essence is a new topic within this industry, then there is scant regard for how digitalization has transformed the perception of value from customers’ perspective in the energy industry. The understanding of value perception from customers perspective is relevant due to the growth and development of servitization as well as challenges regarding slow adoption of digital solutions in this industry.
Place, publisher, year, edition, pages
2022. , p. 57
Keywords [en]
Value perception, customer experience, customization, co-creation, digital solutions.
National Category
Engineering and Technology
Identifiers
URN: urn:nbn:se:bth-23928OAI: oai:DiVA.org:bth-23928DiVA, id: diva2:1710853
Subject / course
IY2594 Magisterarbete MBA
Educational program
IYAMP MBA programme, 60 hp
Supervisors
Examiners
2022-11-152022-11-142022-11-15Bibliographically approved