Objective. This paper presents a novel domain adaptation (DA) framework to enhance the accuracy of electroencephalography (EEG)-based auditory attention classification, specifically for classifying the direction (left or right) of attended speech. The framework aims to improve the performances for subjects with initially low classification accuracy, overcoming challenges posed by instrumental and human factors. Limited dataset size, variations in EEG data quality due to factors such as noise, electrode misplacement or subjects, and the need for generalization across different trials, conditions and subjects necessitate the use of DA methods. By leveraging DA methods, the framework can learn from one EEG dataset and adapt to another, potentially resulting in more reliable and robust classification models. Approach. This paper focuses on investigating a DA method, based on parallel transport, for addressing the auditory attention classification problem. The EEG data utilized in this study originates from an experiment where subjects were instructed to selectively attend to one of the two spatially separated voices presented simultaneously. Main results. Significant improvement in classification accuracy was observed when poor data from one subject was transported to the domain of good data from different subjects, as compared to the baseline. The mean classification accuracy for subjects with poor data increased from 45.84% to 67.92%. Specifically, the highest achieved classification accuracy from one subject reached 83.33%, a substantial increase from the baseline accuracy of 43.33%. Significance. The findings of our study demonstrate the improved classification performances achieved through the implementation of DA methods. This brings us a step closer to leveraging EEG in neuro-steered hearing devices. © 2023 The Author(s). Published by IOP Publishing Ltd.