The Impact of Social Networking and Learning Orientation on Performance
2015 (English)In: Journal of Global Marketing, ISSN 0891-1762, E-ISSN 1528-6975, Vol. 28, no 2, 113-131 p.Article in journal (Refereed) Published
Organizational learning orientation and social networking have been recognized as drivers of innovativeness and performance. The authorsâ study extends existing research on these concepts in several ways. First, they posit that innovativeness mediates the effects of social networking and learning orientation on performance. Second, they propose that environmental munificence moderates the hypothesized relationships. Third, data for the study were collected in Pakistan, which represents a novel and as-yet-unexplored context for this type of research. A structural equation model based on 176 small firms in Pakistan supported most of the hypothesized relationships. Â©2015,Taylor & Francis Group, LLC.
Place, publisher, year, edition, pages
2015. Vol. 28, no 2, 113-131 p.
B2B services, buyer–seller relationships in international markets, collaborative agreements, performance, structural equation modeling
IdentifiersURN: urn:nbn:se:bth-722DOI: 10.1080/08911762.2014.991016ScopusID: 2-s2.0-84926418263OAI: oai:DiVA.org:bth-722DiVA: diva2:816424