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Factors Effecting Small and Medium Enterprises, Selection of Market Entry Mode
Blekinge Institute of Technology, School of Management.
Blekinge Institute of Technology, School of Management.
2010 (English)Independent thesis Advanced level (degree of Master (One Year))Student thesisAlternative title
Factors Effecting Small and Medium Enterprises, Selection of Market Entry Mode (Swedish)
Abstract [en]

Development in infrastructure limits the communication gap, speedy travel and low cost tariff barriers as well other drivers of globalization have made overseas markets easier to get small firms and gave more opportunities to SME´s internationalize. The market entry mode choice or selections have strong effect the success or failure of the company. For instance an insufficient or wrong entry mode selection can decrease opportunities and limit important choice for the firm and could lead to high financial loss as well as lose control on overseas market. The purpose of research study is to provide a deep and better understanding of the factors those effecting SME´s selection of market entry mode. Research question how can the influence of internal and external factors on the selection of market entry mode. A frame of reference led to the building of summary which in turn became the basis for data collection. Two qualitative case studies for Pakistani SME´s namely socks knitter Pakistan and RK International were undertaken. The main findings shows the clear link between the theories claim to be internal and external factors influencing market entry mode choice between SME´s.

Place, publisher, year, edition, pages
2010. , 61 p.
Keyword [en]
Small and medium enterprises, market entry mode, internationalization
National Category
Business Administration
Identifiers
URN: urn:nbn:se:bth-1152Local ID: oai:bth.se:arkivexAC2C533B061C04DAC12577A9005B4330OAI: oai:DiVA.org:bth-1152DiVA: diva2:828313
Uppsok
Social and Behavioural Science, Law
Supervisors
Note
C/O Kamran Anjum Norrekaer 14. 7 Tv 2610 Rodovre DenmarkAvailable from: 2015-05-25 Created: 2010-09-25 Last updated: 2015-06-30Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf