This paper examines the transformation of an industrial complex in the post-industrial city. I chose two study cases for research. Zollverein is an industrial complex and a World Heritage Site located in the city of Essen which is the 2010 European Capital of Culture. “798” art gallery in Beijing represents a clear example of the cultural movement, since 1990, for the renewal of art in China. (Greco and Santoro 2008) And this new cultural complex was created in what was once an industrial area. Through comparing the two areas Zollverein Coal Mine Industrial Complex in Essen and “798” art gallery in Beijing, I aim to highlight and discuss the similarities and differences of the process of transformation from an industrial area to a post-industrial one. After that, I can analyze some of the strengths, weakness, opportunities and threats from these two examples. Based on the conclusions drawn from the two cases, I will make a proposal for the reconstruction of Nanjing Jinsanli Rubber & Plastic Co., Ltd. I gave the new name “RUBBER SOUL” to this place. My design proposal for this area will bring the knowledge from the study-case analysis into practice.