Requirements Engineering has two main directions, Bespoke (product developed for one customer) and Market-Driven (several potential customers for the same product). These two are in some ways very much alike but in some aspects very different. Over the last couple of years the software development industry has tended to shift more and more to Market-Driven Requirements Engineering. This has brought attention to the challenges facing a Market-Driven development organization, without focusing on the actual shift from Bespoke development. Based on the differences and similarities between Bespoke and Market-Driven Requirements Engineering, this thesis presents a framework for shifting from the former to the latter. The framework (BESMART) involves three steps. Firstly, the organization assesses their potential to become more Market-Driven. Secondly they assess their current way of working to identify which areas that may need to be improved. Finally, BESMART provides multiple suggestions that address the identified improvement areas. The organization is then able to choose the one that best suits their needs. This also lets the organization choose a solution that they find feasible. The framework was used at a case organization during its development. This way it was ensured that the theoretical framework could actually be used in a real world setting. The practical use of BESMART resulted in some refinements aimed at making it more applicable in industry. Once the framework had been applied, it was evaluated by representatives from the case organization. The industry evaluation resulted in some improvement suggestions but showed that the framework was both useful and usable and provided an improvement plan that seemed promising enough to pilot in the organization.