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Coporate Social Responsibility: konkurrensfördel på arbetsmarknaden?
Blekinge Institute of Technology, School of Management.
Blekinge Institute of Technology, School of Management.
2007 (Swedish)Independent thesis Basic level (degree of Bachelor)Student thesisAlternative title
Corporate Social Responsibility : a competitive advantage on the labor market? (English)
Abstract [sv]

Genom att studera vad arbetssökande prioriterar vid val av arbetsgivare vill vi undersöka om CSR kan ses som en konkurrensfördel på arbetsmarknaden. Vi har arbetat med kvantitativ undersökningsmetod. Webbenkäter har skickats ut till studenter på Blekinge Tekniska Högskola som examineras inom ett år. Enkäterna har utformats efter de teorier som är relevanta för vår studie. Enkäternas påståenden är CSR relaterade. Undersökningen och sammanställningen av enkäten gjordes i e- val. Vår undersökning visar att CSR kan ses som en konkurrensfördel på arbetsmarknaden. Generellt prioriterade majoriteten av respondenterna de individuella påståendena framför de kollektiva. Den gjorda undersökningen visar klart att människan är en varelse som söker efter ickemateriella egenskaper hos en arbetsgivare. Företagens interna CSR arbete, som att kunna utvecklas på sin arbetsplats och ha stimulerande arbetssysslor, är det som lockar studenterna mest enligt vår undersökning. En arbetssökande ställer mer egennyttiga krav och tänker först och främst på att tillfredställa sina individuella behov.

Abstract [en]

Through studies regarding what workers applicant prioritise when choosing employers, we would like to investigate if CSR can be seen as a competitive advantage on the labour market We have been working with quantitative method. The web questionnaire has been sent out to students from Blekinge Institute of Technology that graduates within a year. We have designed the questionnaire after the theories that we thought were relevant for our study. The questionnaire had questions that were related to CSR. The survey and the compilation of it were made in e- val. Our survey shows that CSR can be seen as a competitive advantage on the labour market. The coming academics rated generally individual oriented CSR higher than the collective. The survey clearly shows that the human is a being that seeks after non-material qualities in an employer. An organisations internal CSR work, like development in work and stimulating work tasks, are enticing the student the most according to our survey. A working applicant puts more self-interested demands and thinks primarily in satisfying individual needs.

Place, publisher, year, edition, pages
2007. , p. 47
Keywords [sv]
Coporate Social Responsibility, CSR, konkurrensfördel, arbetssökande, arbetsmarknad
National Category
Business Administration
Identifiers
URN: urn:nbn:se:bth-1350Local ID: oai:bth.se:arkivex5FC0443929244CBDC12572E20051C2AFOAI: oai:DiVA.org:bth-1350DiVA, id: diva2:828582
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2015-05-21 Created: 2007-05-21 Last updated: 2015-06-30Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
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Output format
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