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Sponsringstrenderna hos de svenska storföretagen
Blekinge Institute of Technology, Department of Business Administration and Social Science.
Blekinge Institute of Technology, Department of Business Administration and Social Science.
Blekinge Institute of Technology, Department of Business Administration and Social Science.
2002 (Swedish)Independent thesis Basic level (degree of Bachelor)Student thesisAlternative title
The trends within sponsoring among the largest companies in Sweden (English)
Abstract [sv]

Syfte: Syftet med denna undersökningen är att öka förståelsen av hur företagen ser på sponsring i dagens ekonomiska situation. Detta är av särskilt intresse för de personer och organisationer som söker sponsorer. Undersökningen kommer speciellt att fokuseras på idrottssponsring. Syftet med undersökningen är även att se hur trenderna i Sverige stämmer överens med trenderna i övriga delar av världen och då främst i USA vad gäller sponsring. Metod: En survey-undersökning med de 126 största företagen i Sverige har gjorts. Företagen har fått fylla i en enkät med sju flervalsfrågor via e-mail, telefax eller telefon. De insamlade svaren sammanställdes i Excel. Slutsatser: De generella trenderna inom sponsringen i världen stämmer väl överens med de i Sverige. Sponsringen har utvecklats och idag har de allra flesta företagen det som en del i sin marknadsföringsplan. Det som utmärker sig för Sverige är att nästan alla som sponsrar vill förstärka eller förändra sin profil.

Abstract [en]

Purpose: The purpose of this study is to raise our level of understanding about how companies view sponsorship in this economic climate. This is of special interest for the persons and organizations that are searching for sponsors. The survey will be focused especially on sports sponsoring. The purpose is also to see how the trends in Sweden match the trends in the rest of the world, especially in the USA. Method: It has been made a survey among the 126 largest companies in Sweden. The companies have been asked to fill in a form with seven multiple questions by e-mail, telefax or telephone. The collected answers were put together in Excel. Results: The general trends in sponsoring around the world corresponds well with the trends in Sweden. Sponsoring has developed and today most of the companies have it as a part of their marketing plan. Distinguished for Sweden is that almost every company that sponsors wants to maintain or build their profile.

Place, publisher, year, edition, pages
2002. , 44 p.
Keyword [sv]
Sponsring, Storföretag, Idrott, Ekonomi, Marknadsföring
National Category
Business Administration
Identifiers
URN: urn:nbn:se:bth-1456Local ID: oai:bth.se:arkivexCC6802145A37F9D3C1256BD70039BB8EOAI: oai:DiVA.org:bth-1456DiVA: diva2:828695
Uppsok
Social and Behavioural Science, Law
Supervisors
Note
ie99pda@student.bth.se ie99hjo@student.bth.se ie99mno@student.bth.seAvailable from: 2015-05-20 Created: 2002-06-13 Last updated: 2015-06-30Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
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  • sv-SE
  • Other locale
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Output format
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  • text
  • asciidoc
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