Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Hur uppstår kanalkonflikter i samband med fysisk och elektronisk handel?
Blekinge Institute of Technology, Department of Business Administration and Social Science.
2003 (Swedish)Independent thesis Basic level (degree of Bachelor)Student thesisAlternative title
Hur uppstår kanalkonflikter i samband med fysisk och elektronisk handel? (English)
Abstract [sv]

Jag har studerat det fenomen som i teorin kallas för kanalkonflikter. Jag har genomfört en kvalitativ undersökning. Undersökningen har utformats genom intervjuer på 4 oberoende företag av skiftande storlek. Teoriavsnittet innehåller teorier om marknadsföringsstrategier, e-commercestrategier samt kanalkonflikter. Analysen har skett genom att jag har jämfört teori med empiri. Min slutsats är att det bästa sättet att undvika kanalkonflikter är att vara medveten om att de kan uppstå och förebygga dem.

Abstract [en]

I have studied the phenomena which in literature is called channel conflict. The study has included 4 interviews in companies of varying size. The theoretical framework includes marketing strategies, e-commerce strategies and also work done on channel conflict. The analysis has been done through comparing the findings in the interviews with what has been written in the literature about this area. My conclusion is that the best way to avoid channel conflict is to be aware of that they can occur and to act proactively.

Place, publisher, year, edition, pages
2003. , 71 p.
Keyword [sv]
Kanalkonflikt, E-commerce, strategi
National Category
Business Administration
Identifiers
URN: urn:nbn:se:bth-1518Local ID: oai:bth.se:arkivex9CA69937ADD74A9CC1256D6D005EDCFFOAI: oai:DiVA.org:bth-1518DiVA: diva2:828759
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2015-05-19 Created: 2003-07-24 Last updated: 2015-06-30Bibliographically approved

Open Access in DiVA

fulltext(359 kB)58 downloads
File information
File name FULLTEXT01.pdfFile size 359 kBChecksum SHA-512
692fb04f885ac46e13c03bb239bbd7dda1e7f859b24409849f44f3df4c0e2ce51c55e8869662e0fb6c0a76f16556eb260d6cde9f662deb0e64c02d5efbd55df6
Type fulltextMimetype application/pdf

By organisation
Department of Business Administration and Social Science
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 58 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 21 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf