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How Willingness to Communicate Varies Across Individuals With Different Preferences Towards Making Transactions Online
Blekinge Institute of Technology, School of Management.
2003 (English)Independent thesis Advanced level (degree of Master (One Year))Student thesis
Abstract [en]

The purpose of this thesis is to examine the relationship between individuals’ levels of willingness to communicate and their preferences for making transactions online. Two different types of online transactions are being studied here, i.e. online shopping and online banking. Using theories relevant to this study, hypotheses are developed around the variables being studied. The hypotheses propose that: (1) there are significant differences in levels of willingness to communicate for people with different preferences between shopping online and in a retail store; (2) there are significant differences in levels of willingness to communicate for people with different preferences between paying bills online and at a bank counter. A structured questionnaire survey was conducted on approximately 200 university students in Ronneby, Sweden. Results from statistical test show that there are no significant differences in levels of willingness to communicate for people with different preferences between paying bills online and at a bank counter. However, statistical test shows that there are significant differences in levels of willingness to communicate for people with different preferences between shopping online and in a retail store. It is also observed that individuals with a stronger preference (either towards online shopping or “offline” shopping) tend to have a higher level of willingness to communicate than those who have a weaker preference or are neutral between online and “offline” shopping.

Place, publisher, year, edition, pages
2003. , 64 p.
Keyword [en]
Communication, Willingness To Communicate, Online Shopping, Transact, Online Banking, Preference, Personality, Consumer Behavior, Computer Anxiety, Communication Apprehension, Internet
National Category
Business Administration
Identifiers
URN: urn:nbn:se:bth-1545Local ID: oai:bth.se:arkivex91B5C4846F20B892C1256F8F001915F0OAI: oai:DiVA.org:bth-1545DiVA: diva2:828788
Uppsok
Social and Behavioural Science, Law
Supervisors
Note
Email: cyng02@student.bth.se Address: Blk 325C Sengkang East Way, #10-629, Singapore 543325Available from: 2015-05-18 Created: 2005-01-20 Last updated: 2015-06-30Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf