Abstract Lahore, Pakistan is one of the most populated and hottest regions of the world. Due to long summers beverages consumption is generally high leading to an increase in consumption of beverage PET bottles. There is a huge amount of municipal waste which is not being recycled and as a result it ends up in land refills. Through a survey I have tried to figure out that how different factors like income level, educational level, recycling facility, knowledge and incentives influence recycling behavior of 124 individuals in Lahore, Pakistan. The research conducted shows us a positive relationship between recycling and low income level and also shows an increase in recycling trend with an increase in financial incentive to the general public. However a negative relationship can be observed among the recycling trend and an increase in private cost in terms of effort and time. According to the study one of the major factors which demotivates the public sector from recycling is the shabby condition of junk shops. Furthermore it seems lower recycling rates are due to lack of awareness in general public regarding importance of recycling, people want a clean environment but are unaware of the fact that recycling is a key component in preserving the environment. So, the appended study below shows that effort needs to be done to create awareness and start an effective and planned collection system which can reduce private cost of recycling, similarly efforts should be made for advertising and campaigning about the benefits of recycling and encouraging individuals to feel proud of the fact that they are contributing towards the betterment of society by recycling.