Bioplastics (BPs) can be defined as plastics made of biomass such as corn and sugarcane. These substances have been increasingly spotlighted as means to saving fossil fuels, reducing CO2 emission and plastic wastes. Biodegradability of BPs has been widely publicized in society and the demand for packaging is rapidly increasing among retailers and the food industry at large. However, there is little consensus on actual impacts of BPs production. This thesis therefore aims to identify current strengths and weaknesses and future threats and opportunities and leverage points for the bioplastics industry in a move towards sustainability?” The Strategic Life Cycle Management (SLCM) and Templates for Sustainable Product Development (TSPD) approaches were used to reveal current ecological and social impacts in relation to Sustainability Principles from the Framework for Strategic Sustainable Development. Various sustainability challenges and opportunities were identified. Most threats were in agricultural production and in the disposal of products. Compelling measures for the BP industry include: having a consensus in BPs applications based on strategic sustainable development, universal labelling and recycling systems for BPs, government strategic policies to encourage research into new technologies in improving biodegradability and energy efficiency in manufacturing.