My business plan is based around a problem I identified in the Irish market. These problems were related to ones I had when I was student in Cork Institute of Technology and this was finding books and other items cheaply and conveniently. It is unsustainable for students to buy everything new and extremely expensive as some textbooks can cost up to sixty or seventy euro which is 540 to 630 SEK which is very expensive if you have to buy many textbooks. It is important for Irish students to be able to get items cheaper now as the country is in a financial crisis and economic crisis since 2007 and will stay this way until roughly 2020.