Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
THE GREEN STRATEGY: INDUSTRY PERCEPTIONS AND PERSPECTIVES AS A NEW MARKET-DRIVEN BUSINESS FOCUS FOR GAINING COMPETITIVE ADVANTAGE.
Blekinge Institute of Technology, School of Management.
2010 (English)Independent thesis Advanced level (degree of Master (One Year))Student thesis
Abstract [en]

All businesses no matter how benign or smart their operations are create some level of environmental harm. These impacts can be minimized or controlled by a adopting a well articulated firm-level green strategy. The need to green should not just be to address companywide environmental challenge but also a proactive strategy to stay on the right side of the regulation and for profitability. Many factors drive a company to pursue green initiatives but whatever it is that motivate an organization, it also possible that a company can enjoy a sustained competitive advantage through greening. This study examined the green strategies organizations can use to derive competitive advantage. A multiple case study approach based on intensive field survey was used. The field survey was carried out in 2010. A total of 268 respondents drawn from ten companies were selected for the purposes of the survey. These companies operate in different sectors of the economy: 3, from the oil/gas; 3, from the manufacturing; 2, from banking/insurance; 1, from hospitality/tourism and 1, from the telecom. A questionnaire survey (see Appendix A) containing thirty-six (38) questions was sent out to the companies. The data gathered through the questionnaires was analyzed using the statistical functions of Microsoft Excel. Result obtained confirmed that companies‘ activities cause environmental burden and their impacts can be responsibly controlled using firm-level green strategies. Companies can also derive other benefits from going green. Ultimately a company can achieve sustained green competitive advantage in the long run.

Place, publisher, year, edition, pages
2010. , p. 89
Keywords [en]
Greening, strategy, environment, health, safety, sustainability, competitive advantage, operational efficiency, corporate performance
National Category
Social Sciences Interdisciplinary Business Administration
Identifiers
URN: urn:nbn:se:bth-2513Local ID: oai:bth.se:arkivex9E8A1378AAE78763C125784500548ABBOAI: oai:DiVA.org:bth-2513DiVA, id: diva2:829793
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2015-04-22 Created: 2011-02-28 Last updated: 2018-01-11Bibliographically approved

Open Access in DiVA

fulltext(1520 kB)350 downloads
File information
File name FULLTEXT01.pdfFile size 1520 kBChecksum SHA-512
5c9445ae131ff6d7b0e73efe686cd52bee199db6623bac674ff390c25d5abffc447c07ec4a738d55e66cd9a786a2a87ed2e0113d2d9c26a1a52353089e621068
Type fulltextMimetype application/pdf

By organisation
School of Management
Social Sciences InterdisciplinaryBusiness Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 350 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 485 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf