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Svensk affärskultur kontra brasiliansk affärskultur: våra förväntningar och vår självbild
Blekinge Institute of Technology, School of Management.
Blekinge Institute of Technology, School of Management.
2013 (Swedish)Independent thesis Basic level (degree of Bachelor)Student thesisAlternative title
Swedish business culture versus brazilian business culture : our expectations and our self-image (English)
Abstract [sv]

We want to identify the gap that consists of the expectations we have of Brazilian / Swedish culture with the self-image of these individuals included in the culture of question. This gap, we believe, creates a problem for business across borders. The reader is therefore made aware of the issues that affect our expectations and our self-image, and how this can be used to explain cultural differences.

Abstract [en]

Vi vill identifiera det gap som utgörs av de förväntningar vi har på brasiliansk / svensk kultur med den självbild dessa individer har, som omfattas av den aktuella kulturen. Vi menar att detta gap skapar en problematik för affärer över gränserna. Läsaren görs därför medveten av de aspekter som påverkar våra förväntningar och vår självbild, och hur detta kan användas för att förklara kulturskillnader.

Place, publisher, year, edition, pages
2013. , 64 p.
Keyword [sv]
Förväntningar, affärskultur, självbild, kulturskillnader, affärsrelationer, Hofstede, Trompenaars
National Category
Sociology Business Administration
Identifiers
URN: urn:nbn:se:bth-2520Local ID: oai:bth.se:arkivexC3AA29B427935257C1257BD100300CADOAI: oai:DiVA.org:bth-2520DiVA: diva2:829801
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2015-04-22 Created: 2013-08-24 Last updated: 2015-06-30Bibliographically approved

Open Access in DiVA

fulltext(1121 kB)368 downloads
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1243026e6cc70a4e73d5073975abe66a604d959a83d4b74f8e0a621e2c329aa2133a84ac10788258a6c9c8018211410fa172a10319355bf0a05acc60b7a64118
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf