Human society is currently designed based on linear patterns, without concern for and interactions with the biosphere. The natural world works in cycles, and in order to interact with these systems in a sustainable way, the redesign of human society according to the paradigm of cyclical thinking is required. This paper explores the synthesis and synergies between the cradle-to-cradle concept and a Framework for Strategic Sustainable Development in the context of sustainable development. The research tests whether Backcasting using Sustainability Principles is supportive to the implementation of the cradle-to-cradle concept and draws on relevant literature as well as interviews with experts. Based upon this research a process tool is designed and tested within a case study. Results indicate that, when backcasting using sustainability principles, principles for design and principles for decision-making provide synergistic characteristics in the process of implementation. Inspiring design principles, such as the ones suggested by the cradle-to-cradle concept, provide powerful engagement for a social learning process that works towards sustainable development. A structured decision-making process based on backcasting using sustainability principles provides the constraints and criteria for robust decision-making along the journey.