With the increasing population and development of cities, addressing urban transportation is predicted to become a greater challenge. Cycling presents the opportunity to address urban mobility demands without the same degree of environmental, economic and social costs associated with conventional motorized transportation. The intent of this paper is to identify the commonalities and differences between cycling organisations, and what some examples of actions that take advantage of opportunities between these organisations could be. Backcasting from scientifically derived sustainability principles within the Framework for Strategic Sustainable Development was used to validate our research topic. Qualitative research proceeded in four phases. Methods included: literature reviews, field visit, interviews, five-level and SWOT analyses, brainstorming and prioritisation. Research found communication and knowledge transfer within and between cycling organisations could be improved, but doing so requires leadership and resources that are usually lacking. Research also found that there is a desire to present cycling in an inspiring way, but there is a lack of expertise in doing so despite the current unprecedented increase in interest, initiatives and resource allocation related to cycling. As cycling gains more support, it will likely encourage a progressive shift throughout the entire transportation sector toward more sustainable development. This ultimately can play a significant role in moving toward a sustainable society.