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E-mail som marknadsföringskanal och dess effekter på kundrelationer
Blekinge Institute of Technology, School of Management.
Blekinge Institute of Technology, School of Management.
2004 (Swedish)Independent thesis Basic level (degree of Bachelor)Student thesisAlternative title
E-mail as a marketingchannel and it's affect on customer relationships (English)
Abstract [sv]

E-mail lämpas som marknadsföringskanal endast i förhållande till varans eller tjänstens relationsförväntan, som kunden förknippar varan ellertjänsten med. Denna relationsförväntan utgörs av faktorer såsom pris, tidigare kunskap om produkten och produktsegment.

Place, publisher, year, edition, pages
2004. , 68 p.
Keyword [sv]
e-mail, marknadsföring, relationsmarknadsföring
National Category
Business Administration
Identifiers
URN: urn:nbn:se:bth-4314Local ID: oai:bth.se:arkivex6E8F32E79F8F185DC1256EC4004E8A0COAI: oai:DiVA.org:bth-4314DiVA: diva2:831646
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2015-04-22 Created: 2004-07-01 Last updated: 2015-06-30Bibliographically approved

Open Access in DiVA

fulltext(673 kB)70 downloads
File information
File name FULLTEXT01.pdfFile size 673 kBChecksum SHA-512
28817c2044ed96bcd351011525edb8fb72180dd6899369ee5b09c44940dcbdf38115a15250d75f78ffbccacce288f68236e567c19689240c9c9ca0394e0997a6
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf