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An Exploration to Switching Barrier: Swedish Context
Blekinge Institute of Technology, School of Management.
Blekinge Institute of Technology, School of Management.
Blekinge Institute of Technology, School of Management.
2008 (English)Independent thesis Advanced level (degree of Master (One Year))Student thesis
Abstract [en]

This thesis testifies the significance of switching barriers namely inertia, investment in relationship, switching costs, availability of alternatives and service recovery in the context of Swedish consumer. Though the barriers are proved as switching barriers it shows different trend in Swedish customers. That, inertia stands as a dominant barrier following other barriers in line with less effect. Other than those discussed barriers, “family ties/bond” was discovered as a new barrier. Moreover, due to high quality of internet banking in Sweden customers’ are compelled to be loyal with same bank. Findings of the Thesis also shows that, Swedish bank customers are less inclined to have other bank as secondary one

Place, publisher, year, edition, pages
2008. , 85 p.
Keyword [en]
Satisfaction, Dissatisfaction, Loyalty, Swithiching Barrier, Banks
National Category
Business Administration
Identifiers
URN: urn:nbn:se:bth-4635Local ID: oai:bth.se:arkivex9D03849BF69333C7C12575530067FB9EOAI: oai:DiVA.org:bth-4635DiVA: diva2:831980
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2015-04-22 Created: 2009-02-04 Last updated: 2015-06-30Bibliographically approved

Open Access in DiVA

fulltext(495 kB)362 downloads
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649a202e47e8d4a2e4fee37b210ce4bf75f7ab3cf28813e2cc9adfcb50c1c727e69caf10049126b2e5de2377d0ac440aa1ca96e4e8d8cea5a54ba25c271c2ccf
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf