Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Impacts of shelf space and other product cues on the Selection of FMCG products in grocery store
Blekinge Institute of Technology, School of Management.
Blekinge Institute of Technology, School of Management.
2011 (English)Independent thesis Advanced level (degree of Master (One Year))Student thesisAlternative title
Konsekvenser av hyllutrymme och andra ledtrådar produkt på val av dagligvaror produkter i mataffären (Swedish)
Abstract [en]

Consumers always use the different product cues for the selection of different product categories and these cues are developed with the passage of time and experience. This study is totally based on this concept; we tried to explain the usage of these product categories. From different articles we shortlisted the six most important product cues. We studied the impact of these product cues in the sale of FMCG product categories. To conduct the research, we defined the six products of FMCG product categories; these six product categories were selected through a focus group. A quantitative research was conducted in this study and questionnaires were used to collect the feedback of respondent’s. These respondents were selected by using the convenient sampling approach and spss was used to analyze the data. On the basis of findings we can say that the taste/ performance cue is the most important cue in the sale of FMCG product categories. We concluded this research by giving the suggestions to the retailers and manufacturer that how they can increase the profit in the respective product category.

Abstract [sv]

Konsumenterna använder alltid de olika produktområdena ledtrådar för urvalet av olika produktkategorier, och dessa ledtrådar utvecklas med tiden och erfarenhet. Denna studie är helt baserad på detta koncept, vi försökte förklara användandet av dessa produktkategorier. Från olika artiklar vi slutomgången de sex viktigaste produkt ledtrådar. Vi studerade effekterna av dessa produkter signaler i försäljningen av dagligvaror produktkategorier. Bedriva forskning, definierade vi de sex produkter av dagligvaror produktkategorier; dessa sex produktgrupper valdes ut genom en fokusgrupp. En kvantitativ forskning genomfördes i denna studie och frågeformulär användes för att samla in feedback av respondentens. Dessa respondenter valdes ut med hjälp av bekväma urvalsmetoden och SPSS användes för att analysera data. På grundval av resultaten kan vi säga att smaken / prestanda kö är den viktigaste kö vid försäljning av dagligvaror produktkategorier. Vi kom fram till denna forskning genom att ge förslag till detaljisterna och tillverkaren att hur de kan öka vinsten i respektive produktkategori.

Place, publisher, year, edition, pages
2011. , 99 p.
Keyword [en]
Shelf space, Role of shelf space, fast moving consuming Goods, consumer behavior
National Category
Business Administration
Identifiers
URN: urn:nbn:se:bth-4788Local ID: oai:bth.se:arkivex6CFF226C19A0D39DC125783600656C41OAI: oai:DiVA.org:bth-4788DiVA: diva2:832136
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2015-04-22 Created: 2011-02-13 Last updated: 2015-06-30Bibliographically approved

Open Access in DiVA

fulltext(2351 kB)381 downloads
File information
File name FULLTEXT01.pdfFile size 2351 kBChecksum SHA-512
efb7eef4d00ddcec1bfd9f84baffa97ba117dc43fd7adc7eea6cd6849455acee9f497c7362e9981561e5a3859189c66eb8efcd3a0c952d397799974b27c13fcb
Type fulltextMimetype application/pdf

By organisation
School of Management
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 381 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 409 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf