Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Audio Identity: En studie i ljudets funktion för varumärkesbyggande
Blekinge Institute of Technology, School of Planning and Media Design.
Blekinge Institute of Technology, School of Planning and Media Design.
2013 (Swedish)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [sv]

Abstrakt Sound branding är i dag ett begrepp som är välkänt bland marknadsförare. Fördelarna med en unik och genomarbetad ljudidentitet har dock inte nått fram till många svenska företag och varumärken. Vi ämnar med detta kandidatarbete att utforska ljudets funktion för varumärkesbyggande samt skapa förståelse för vilka faktorer som är avgörande gällande ljuddesignen i reklamsammanhang. Genom tidigare forskning samt produktion av sonic logos och musik, åt olika beställare, har vi försökt besvara frågeställningen: Hur ger man verksamheter och varumärken en ljudidentitet? Abstract Sound branding today, is a well-known concept amongst marketers. The benefits of a unique and elaborate sound identity has unfortunately not yet reached the majority of Swedish companies and brands. The purpose of this bachelor thesis is to explore the function of sound in brand building and to create an understanding of the factors crucial to sound design in advertising. Through research and production of sonic logos and music to various clients, we have tried to address the issue: How do you provide an audio identity to businesses and brands?

Place, publisher, year, edition, pages
2013. , 42 p.
Keyword [sv]
Nyckelord: sound branding, sonic logo, ljudidentitet, ljuddesign. Keywords: sound branding, sonic logo, audio identity, sound design.
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:bth-4970Local ID: oai:bth.se:arkivexD76C11BBAC0E6857C1257B9400608F05OAI: oai:DiVA.org:bth-4970DiVA: diva2:832326
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2015-04-22 Created: 2013-06-24 Last updated: 2015-06-30Bibliographically approved

Open Access in DiVA

fulltext(453 kB)66 downloads
File information
File name FULLTEXT01.pdfFile size 453 kBChecksum SHA-512
4055c4227a59eaf1ca6f7db39c1abb6357f7e88fdd3aa320c9ded8eb4ac4f3e3aa585be9e1e38653ec033c046a677f370c3aecf64ff61a5b4e7f9e6073db4c39
Type fulltextMimetype application/pdf

By organisation
School of Planning and Media Design
Media and Communications

Search outside of DiVA

GoogleGoogle Scholar
Total: 66 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 481 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf