Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Cloud Computing and the Innovation Process of Technology Consulting
Blekinge Institute of Technology, School of Management.
2010 (English)Independent thesis Advanced level (degree of Master (One Year))Student thesis
Abstract [en]

Cloud Computing is heralded as the next big thing in enterprise IT. It will likely have a growing impact on IT and business activities in many organizations. It is changing the way IT departments used to work in order to get competitive advantages and meet the needs of the global economy. Accenture consulting currently has an advantage because they are developing innovation inside and also bringing innovation from outside to its current offer. However, what is of particular interest in this research is the impact of new technology such as Cloud Computing to Accenture’s Business Model as a consequence of the maturation of the Internet as an IT platform. Accenture is opening its Business Model, using an approach of Open Innovation, accessing external knowledge in order to support their R&D processes. The firm is using both external and internal ideas to develop new technologies to take them faster to the market, according to the studies of Henry Chesbrough. The intention of this thesis is to address the following questions; How Accenture focuses on new markets and new businesses (such as Cloud Computing), as well as their current business (such as SAP)? What kind of innovation process is Accenture BM with SAP, according to the description made by Henry Chesbrough? How Accenture by working on Cloud Computing is moving its BM from type 5 to 6 according to the description made by Chesbrough? To answer these questions an exploratory case study approach was taken with the intention to detect patterns and regularities that will help to precise the answers and capture the impact of Cloud Computing to Accenture technology consulting services. Accenture is passing from a Business Model type 5 where integrates its innovation process connected to its Business Model and where is using IP as a financial asset; to a Business Model type 6 where Accenture is able to change, and is changed by the market, in other words, Accenture is creating a Business Model which is adaptive and where its innovation process identify new Business Models, using its IP as an strategic asset. Even though Cloud Computing is at a nascent stage; to be successful organizations should take small, incremental steps toward this new environment so can obtain early benefits for applicable business situations, and learn how to deal with the associated issues and risks. While cloud computing still has a long way to go before proving its full value, Accenture is moving fast to make it a vital part of its value proposition and its Business Model.

Place, publisher, year, edition, pages
2010. , p. 43
Keywords [en]
Cloud Computing, Accenture Consulting, Business Model, Open Innovation and Alliances
National Category
Business Administration
Identifiers
URN: urn:nbn:se:bth-5061Local ID: oai:bth.se:arkivex3655220D6B430693C12577440058CBBDOAI: oai:DiVA.org:bth-5061DiVA, id: diva2:832420
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2015-04-22 Created: 2010-06-16 Last updated: 2015-06-30Bibliographically approved

Open Access in DiVA

fulltext(2089 kB)2824 downloads
File information
File name FULLTEXT01.pdfFile size 2089 kBChecksum SHA-512
4f2f10380602d3a5a7af07927473f1992d8c3dd97650c72d55f0b58fc1592defc3b2c76e91ba170f6e91491c89d42465f18259e0660a100748cc46f5d5643e43
Type fulltextMimetype application/pdf

By organisation
School of Management
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 2828 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 624 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf