Medical Professionals ethical perceptions on the marketing of reproduction services
Independent thesis Basic level (degree of Bachelor)Student thesis
The aim of this study was to investigate the medical professionals’ ethical perceptions of sperm bank marketing. This study was performed by using the ethical decision-making modified model developed by Hunt and Vitell (2006) to understand and interpret the medical professionals’ ethical perceptions which sperm banks encounter when marketing themselves. The main ethical issues that emerged in this study were: Should sperm donors be anonymous or non-anonymous? Should donors get paid or should it be solely altruistic? How shall sperm-banks select and how much should they screen the donors? Should sperm banks be commercialized? By examining these issues from the medical professionals’ ethical perceptions, the study shows that commercial sperm banks do not market themselves ethically. However findings show that commercial sperm banks should still be an option for infertile couples.
Place, publisher, year, edition, pages
2014. , 83 p.
Sperm Banks, Artificial reproduction technology, Ethical marketing, Sperm donors.
Psychology Business Administration
IdentifiersURN: urn:nbn:se:bth-5093Local ID: oai:bth.se:arkivexEF56E49B2E9A96E4C1257DC3005762A6OAI: oai:DiVA.org:bth-5093DiVA: diva2:832455
UppsokSocial and Behavioural Science, Law