Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Senior citizen as a market segment for Swedish travel industry
Blekinge Institute of Technology, Faculty of Engineering, Department of Industrial Economics.
Blekinge Institute of Technology, Faculty of Engineering, Department of Industrial Economics.
2015 (English)Independent thesis Advanced level (degree of Master (One Year))Student thesis
Abstract [en]

The senior tourism is getting more and more attention in many countries as the importance of this market segment becomes more evident. This is strengthened by political initiative/project, where generous financial aids are offered to develop promotion and communication activities to disseminate the transnational packages and raise awareness on the tourism offer for seniors (EU-Commission, 2013) could be interpreted as a possible under-served trend within tourism. This thesis aims to give insight into how the senior tourism is defined and how it is served by the Swedish main stream travel companies. Further in this thesis the authors are trying to find an answer if the market segmentation where senior citizens would be defined as a specific market segment, would benefit the companies.

Place, publisher, year, edition, pages
2015. , 93 p.
Keyword [en]
Senior citizens, travel, travel constraint, leisure constraint, market segmentation
National Category
Business Administration
Identifiers
URN: urn:nbn:se:bth-5289Local ID: oai:bth.se:arkivex9B30B2A76360263DC1257DF1001B1B0DOAI: oai:DiVA.org:bth-5289DiVA: diva2:832662
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2015-04-22 Created: 2015-02-19 Last updated: 2015-06-30Bibliographically approved

Open Access in DiVA

fulltext(1325 kB)261 downloads
File information
File name FULLTEXT01.pdfFile size 1325 kBChecksum SHA-512
3aa66a0e68c75dbf889a8b279703366c44e1b87f52cff7d2aae56dcab140b0d4b99c709caca36df2b86b6476cf2d5156382a5934b71a0df4fccb9a5a9f20ec0d
Type fulltextMimetype application/pdf

By organisation
Department of Industrial Economics
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 261 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 200 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf