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Evolution of Product Management in Web 2.0
Blekinge Institute of Technology, School of Management.
2009 (English)Independent thesis Advanced level (degree of Master (Two Years))Student thesis
Abstract [en]

The aim was to study how product management is practiced in emerging startups in today‟s hi-tech world with emphasis on companies working in Web 2.0. Following key problems were assessed: 1. Often, most companies do not have a defined produc management approach. 2. Product managers use their experience when assigned products rather than a uniform approach throughout the organization suggesting confusions within the teams. 3. Most Tech-startups are too focused on technological advancements that they ignore their intended clients – a reason why products fail.

Place, publisher, year, edition, pages
2009. , 103 p.
Keyword [en]
Product management, new product development, product manager, marketing strategies, clients and customers, web 2.0, internet, software-as-a-service, SaaS
National Category
Business Administration
Identifiers
URN: urn:nbn:se:bth-5782Local ID: oai:bth.se:arkivex417B52C562DED969C12576A2005F5523OAI: oai:DiVA.org:bth-5782DiVA: diva2:833184
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2015-04-22 Created: 2010-01-05 Last updated: 2015-06-30Bibliographically approved

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fulltext(1224 kB)84 downloads
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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
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More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
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  • Other locale
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Output format
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