The paper presents the results of a three-days experiment to test the use of informationfrom a value assessment model and from a knowledge maturity scale in decisionmakingin preliminary design. A visual analogue scale was used to collect individualinformation from designers through questionnaires. Bivariate statistical analysis wasapplied to study the correlations between both the use of value drivers and knowledgematurity and the designers' awareness of the design problem to be addressed. Resultsshow that value drivers and knowledge maturity information increase the decisionmakers’ awareness of (1) the different perceptions of design team members about theneeds to be satisfied and (2) the technical solution to be developed in the productconcept under consideration.