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Gadget Loving: A Test of an Integrative Model
Blekinge Institute of Technology, School of Management.
2013 (English)In: Psychology & Marketing, ISSN 0742-6046, E-ISSN 1520-6793, Vol. 30, no 3, 29-40 p.Article in journal (Refereed) Published
Abstract [en]

Following the seminal work of Bruner and Kumar (2007) on gadget loving, this paper views gadget loving as the attachment individuals have toward advanced electronic items and how such an attachment relates to actual use (i.e., actual gadgets ownership). It extends existing research in two important ways. First, it provides a retest of the reliability and validity of the gadget-loving scale in two new countries (Israel and Sweden), thus adding to the generalizability of the scale across cultures. Second, it develops and tests an integrative model that includes gadget loving as a central construct as well as several antecedents and consequences proposed as important topics for future research in the extant literature. The results show that inherent novelty seeking, technological innovativeness, and technical curiosity predict the gadget-loving trait, which in turn affects technological opinion leadership and gadget ownership. These findings have theoretical and practical implications.

Place, publisher, year, edition, pages
Wiley Periodicals, Inc., A Wiley Company , 2013. Vol. 30, no 3, 29-40 p.
National Category
Business Administration Probability Theory and Statistics
URN: urn:nbn:se:bth-7011DOI: 10.1002/mar.20602ISI: 000314776400005Local ID: diva2:834582
Available from: 2013-03-07 Created: 2013-02-19 Last updated: 2015-06-30Bibliographically approved

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Pesämaa, Ossi
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