Software organizations evolve and maintain software solutions with more than a single development project. The delta specifications and artefacts that result from each project make reuse difficult and challenge a company’s ability to innovate. Software product management is a growing discipline for understanding how to productise and align software with company strategy, how to evolve software, and how to coordinate product stakeholders. With product focus, in addition to project focus, planning accuracy can be improved, time-to-market reduced, product quality enhanced, and economic success sustained. This chapter provides an overview on software product management and discusses what today is known about this discipline.