The introduction of sustainability-related requirements into new product development has been a popular topic since the 1990s, and one of the very roots of the topic – scarcity of resources – indicates that market forces will require improved ways of dealing with sustainability for product developing companies. The question remains, however, of the importance of considering sustainability aspects in product design, and if important - how to do it? This paper assumes importance and works to answer the question of how to do it by presenting an approach, currently under development, to include sustainabilty aspects in a generic design process by defining a sustainable design space inpsired by the early steps of a set-based concurrent engineering (SBCE) approach, and then describing how each stage of the generic design process can be aligned in order to arrive at more sustainable products.