This paper explores how the web's collaborative potential can be harnessed strategically and practically towards sustainability. Building upon research led by Peter Gloor of MIT into collaborative innovation networks (COINs), the researchers evaluated COINs' strategic potential for sustainability as well as their practical application. The final product of this research is a set of recommendations for people considering utilizing COINs for sustainability. This paper synthesizes the findings of a masters' level thesis of the same title submitted for the international master's program Strategic Leadership towards Sustainability.