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Competitive Intelligence at Trade Shows
Responsible organisation
2010 (English)Conference paper (Refereed) Published
Abstract [en]

Findings from the case study confirm previous research by Marshall (1920) and Hayek (1937) about knowledge as a powerful engine of production. At trade shows Knowledge transfer between human being involves extensive communication (Albino, 2004). As suggested by Cook and Brown (1999) the crucial role of practice in learning processes may suggest relying on face-to-face communications rather than on electronic document exchange. This is also emphasized by Argote and Ingram (2000). Furthermore our findings correspond with those of Stringfellow et al. (2006) who suggest that current marketing education do not fully comprehend business imperatives. The same conclusions are found in McKenzie et al. (2002). We also observed poorly defined trade show objectives and an inability to follow them (Dallmeyer, 1998). The trend towards more entertainment as suggest by Friedman (2005) and Jensen (1999) was also confirmed.

Place, publisher, year, edition, pages
Toulouse: University of Toulouse , 2010.
Keyword [en]
Market Intelligence, Trade Shows, Economics of Knowledge, Integrated Marketing Communications, Competitive Intelligence, Event Marketing, KRAFT model
National Category
Pedagogy Business Administration
Identifiers
URN: urn:nbn:se:bth-7706Local ID: oai:bth.se:forskinfo1291AB8239DDF3CEC12577E00036E524OAI: oai:DiVA.org:bth-7706DiVA: diva2:835354
Conference
Veille Stratégique Scientifique & Technologique (VSST)
Note
http://atlas.irit.fr/COLLOQUES/VSST2010/Programme-VSST'2010.htmAvailable from: 2012-09-18 Created: 2010-11-19 Last updated: 2015-06-30Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
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